Track One Diplomacy

Response to Public Diplomacy Dialogue

Public diplomacy includes the government-sponsored cultural, educational, and informational programs, citizen exchanges, and broadcasts used to promote the national interest of a country through understanding, informing, and influencing foreign audiences. My view of the field, similar to what we are doing at the USC Center on Public Diplomacy, is to broaden that definition. While I recognize that “track two” diplomacy will never replace official diplomatic efforts, we’ve barely tapped the possibilities of what the United States might accomplish in gaining credibility if we shifted focus away from foreign policy lectures to international understanding.

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The Limits of Public Diplomacy

After a conspicuous absence in the years between the end of the Cold War and the terrorist attacks of September 11, 2001, U.S. public diplomacy has endured in excess of five years’ worth of setbacks, complete with a noteworthy lack of a clear strategy, repeated changes in management, and ample amounts of domestic scrutiny along the way. The cause for so much alarm over public diplomacy at this time rests on the unequivocal notion that the image of the United States has been and remains under siege by an unsettling share of the rest of the world. This group includes friend and foe alike. Each troubling assessment by the Pew Global Attitudes Project, the German Marshall Fund, or Zogby International serves as a reminder that public diplomacy is not working.

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Anti-Americanism and the Rise of Civic Diplomacy

Anti-Americanism has emerged as a term that, like “fascism” and “communism” in George Orwell’s lexicon, has little meaning beyond “something not desirable.” However it is defined, anti-Americanism has clearly mushroomed over the last six years, as charted in a number of polls. This phenomenon is, everyone agrees, intimately tied to the exercise of U.S. power and perceptions around the world of U.S. actions.

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