R.S. Zaharna

Author Bio

Dr. R.S. Zaharna is a professor in the School of Communication at American University whose research focuses on Arab cultural communication patterns, intercultural and international public communication, and public diplomacy.

Content by this author

The U.S. Credibility Deficit

In their responses to Nancy Snow's provocative thesis, R.S. Zaharna and John Robert Kelley focus on America's credibility deficit and the limits of civic diplomacy.

Forget Battles, Think Bridges

Since September 11, 2001, American public diplomacy has been on a communication treadmill trying to find the "right" message that will win the hearts and minds of skeptical foreign publics.

The Network Paradigm of Strategic Public Diplomacy

With the nomination of Karen Hughes as the new undersecretary of state for public diplomacy, the United States has the potential to embark on a new and more effective phase in its communication with the international community, particularly with the Arab and Islamic world.