I’m sitting in Starbucks the other day eavesdropping on the conversation at the next table. A man in a suit is trying to sell something to a couple. I’m having a difficult time determining the product. But the pitch is familiar enough. By buying a large number of these items and selling them to their friends, neighbors, and colleagues, the couple will unleash their inner entrepreneur. They’ll make a modest investment and, in no time, score a lot of money. The man in the suit produces a lot of shiny, colorful pamphlets from his briefcase. He tells the couple about how much money he’s made. He tells stories of other lucky couples. He exudes confidence.