Living in Japan in the late 1990s, I was struck by the sheer number and variety of manga or comic books. You could go to a manga store and find an entire aisle devoted to your particular genre: golfmanga, comics about the Japanese yakuza (mafia), mecha that focus exclusively on giant robots. Name your interest – or your fetish – and there was a manga series for you. Unlike the United States, where young people were the primary audience for comic books, a huge number of Japanese manga appealed to adults, who read the thick books on the subway or in coffee shops. During the prolonged economic crisis in Japan, it was not uncommon for downsized salarymen to pretend to their families to go to work and instead spend the entire day at the manga cafes,mangakissa, reading comics about, among other things, salarymen.