With parliamentary and presidential elections coming up in 2012, South Korea is in the midst of its very first social-network-driven political season on the world’s stage. After nearly half a decade of the conservative policies of the Lee Myung Bak administration, Koreans seem ready to swing back to the left. The election in October of a progressive as the mayor of Seoul heralds this trend. This race also served as a beta test for an effective web-based campaign model in Korea. A key test issue for the opposition is the naval base that the government is constructing on Jeju Island.
