As Nancy Snow compellingly argues, more listening and civic diplomacy may be viable, preliminary steps to salvaging the U.S. international reputation from charges of arrogance and impatience. However, while “more ears than mouth” may counter the U.S. image problem, U.S. public diplomacy has a much more serious problem. It has a credibility deficit of global proportions. To tackle that credibility deficit, U.S. public diplomacy needs a comprehensive, innovative, and strategic approach that entails developing more creative relationship-building strategies, matching policy decisions with viable communication options, and coordinating traditional and public diplomacy initiatives.