Media coverage of humanitarian crises appears to influence charitable giving. Using internet donations after the 2004 Indonesia tsunami as a case study, Philip Brown and Jessica Mintyof The William Davidson Institute at the University of Michigan, show that media coverage of disasters has a dramatic impact on donations to relief agencies. According to Brown and Minty, an additional minute of nightly news coverage increases donations by 13.2 percent of the average daily donation for the typical relief agency. Similarly, an additional 700-word story in The New York Times or Wall Street Journal raises donations by 18.2 percent of the daily average.7
