U.S. democracy promotion efforts in the Middle East have been based on a bizarre notion: that U.S. society can serve as a model for the region. Talk about a tough sell. Congress is a bruising rugby scrum, and the U.S. economy is a shambles. U.S. warplanes and drones target Muslims abroad, and Islamophobia permeates the political discourse at home. Washington has supported Arab dictators and stood by Israel through thick and thin. We’re telling the world about the benefits of fruits and vegetables and then turning around to sell what looks like wormy apples and rotten tomatoes. No wonder that U.S. public diplomacy has largely fallen flat in the Middle East.